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Eco-Innovation
Workshops
The Eco-Innovation Conference
21st May
2008
University College for the Creative
Arts
Farnham
Surrey
UK
Organised by: eco-i net
(www.cfsd.org.uk/eco-i-net)
Background
Governments can play
a key role in accelerating the take-up of eco-innovations
by deploying a coordinated set of policy instruments: legislation,
public procurement, standardisation, labelling, certification and
complementary instruments. A smarter policy approach will give
industry and entrepreneurs the opportunity to commercialise leading-edge
products, services and technologies aimed at satisfying new
high-growth greener markets. In an attempt to enable this the EC
have established a Lead Market Initiative (see http://ec.europa.eu/enterprise/leadmarket/leadmarket.htm) which will focus on four eco-innovative markets:
sustainable construction; recycling; bio-based products; and renewable
energies. These sectors have been chosen because they are: highly
innovative; supported by well characterised customer needs; founded on a
strong technological and industrial base in Europe; and depend on the
creation of favourable framework conditions resulting from public
intervention.
In addition, to increasing
public sector interest in the eco-innovation space, the Third Green
Consumer Wave is presenting a range of new opportunities. Many
businesses and consumers have a growing interest in eco-innovative
solutions that, for example, help reduce carbon footprints, increase
recycling and save money. Companies are responding, Philips have recently
announced that they will spend €1 billion on green innovation to 2012 and
Google are now moving into solar technologies. However, getting good
eco-innovative ideas from that eureka moment in the shower to the drawing
board and then through research and development to the market
requires many elements to come together - customers, luck, judgement,
drive, skill, finance, creativity and more. The Eco-Innovation
Networking Conference will showcase the
inspiring stories of a series of eco-innovative
entrepreneurs who will present their journeys through
the commercialisation of sustainable construction, recycling,
bio-based and renewable energy technologies and products. The conference
will be an essential resource for entrepreneurs, funders, policy-makers,
researchers and others that are interested in understanding the coal-face
realities and practicalities of eco-innovation, clean-tech, and
sustainable product and technology development.
Events organised by eco-i net
bring together a unique mix of of a usually un-connected stakeholders in
eco-innovation in a practical yet challenging format that provides an
unrivalled forum for the exchange of ideas, experiences and business
cards!
Programme
Chairman: Martin
Charter, Director, The Centre for Sustainable Design, University College for
the Creative Arts
9.00
Registration
9.30 Introduction
Martin Charter,
Director, The Centre for Sustainable
Design, University College for the Creative
Arts
9.45
Eco-innovation: A European Commission perspective
Beatriz Yordi,
Head of Unit - Eco-Innovation, European Commission
10.15 From dot.com to
GreenBiz
Martin Chilcott, CEO, Meltwater Ventures
10.45 Biomimicry: Driver
for Innovation
Professor George Jeronimidis,
Director, Centre for
Biomimetics, University of Reading
11.15 Coffee & Networking
11.40 The
Lighthouse Project: Driving Innovative Sustainable
Building Technologies
Martin Rose, Project Manager – The Lighthouse, SheppardRobson
12.10 The
Eco-Entrepreneurship Journey
Gary Waterworth Owen,
CEO, ResponseAbility
Alliance
12.40 Discussion
1.00 Lunch
2.00 DIY Kyoto: A Low
Carbon Innovator’s Story
Richard Woods, Director,
DIY Kyoto Ltd
2.30 Recycling
Innovation: A Design Entrepreneur's Perspective
Rob Brown, Director,
Sprout Design
Ltd
3.00 Coffee & Networking
3.30 Eco-bin: From Ideas
To Commercialisation
Dr Chris Moon, Founder, Waste4Recycling
4.00 Discussion
4.35 Conference Summary
Martin Charter,
Director, The Centre for Sustainable
Design, University College for the Creative
Arts
4.45 Drinks and Networking
6.00
Close
Venue
The University College for the Creative Arts at Farnham offers specialist teaching and research in a range
of art, design, cinematics and communications areas.
The Farnham
campus is situated 50 minutes by train from London Waterloo, with both
London airports within easy reach (Heathrow via the M3, M25 and M4, and
Gatwick via the M25 and M23).
Please click
here for map and directions
Accommodation
Please
click here for a list of accomodation in Farnham
Fees
There is a £88.13 fee for attending the
conference
Registration
form
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